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The High‑Stakes Side of Alcohol Service: What NM Operators Need to Get Right

April 29, 2026 3:00 PM - 4:00 PM (MDT)

Description

Give your team the clarity they’ve been waiting for with a fast‑paced, plain‑English deep dive into New Mexico’s alcohol laws and the real‑world risks that come with serving alcohol.

Why this webinar matters

Alcohol service is one of the most tightly regulated parts of running a hospitality business, and the consequences of getting it wrong can be severe. From over service and improper ID checks to licensing missteps and avoidable liability exposure, a single mistake can jeopardize your license, your insurance coverage, and your entire operation. This session breaks down the rules, the risks, and the enforcement priorities that matter most right now so you can protect your business before problems arise.

What you’ll learn

This webinar is built specifically for New Mexico restaurants, bars, and anyone responsible for alcohol service. You will:

Understand the legal pitfalls that most commonly lead to citations, fines, or license action.
Learn what responsible service truly requires, including ID verification, refusal strategies, and documentation.
Get clear on liquor licensing challenges, renewal issues, and compliance expectations that often trip up operators.
Break down liability risks tied to over service, service to minors, and improper staff training.
Learn how to navigate the Alcoholic Beverage Control Division with confidence and stay audit‑ready.
Participate in an open Q&A to get direct, practical answers to your toughest alcohol‑service questions.

Who should attend

This session is designed for anyone involved in alcohol service or compliance, including owners, operators, general managers, bar managers, servers, bartenders, HR managers, trainers, compliance staff, and multi‑unit leaders who need consistent alcohol‑service standards across locations.

Why you can’t skip this

If you want to safeguard your license, reduce liability exposure, strengthen staff training, and eliminate guesswork around New Mexico’s alcohol rules, this is the one webinar you can’t afford to miss. You’ll leave with practical guidance, clear action steps, and the confidence to tighten up your alcohol‑service practices immediately.

Time

You will receive an email with the link to the webinar after registration.

Location

Zoom

This is an online-only event.

After registering, you will receive a confirmation email with a link to the webinar.

Pricing

The webinar is free for NMRA members, but $10 for non-members. If you are a member, our system will recognize your email. If you have any issues, please call 505-343-9848, visit our chatbox, or email us.

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Contact Information

New Mexico Restaurant Association (NMRA)
Name: Dionne Bower
Email: membership@nmrestaurants.org

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The High‑Stakes Side of Alcohol Service: What NM Operators Need to Get Right

April 29, 2026 3:00 PM - 4:00 PM (MDT)

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The High‑Stakes Side of Alcohol Service: What NM Operators Need to Get Right

April 29, 2026 3:00 PM - 4:00 PM (MDT)

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